We are BabySoSoft. 20 years ago, our founder, Rhonda—inspired by her love of sewing—started creating beautiful baby blankets for family members as they welcomed new additions. Their joy in receiving her oh-so-soft creations sparked her mission to share that feeling with new families everywhere. Enter BabySoSoft.

Because we’re rooted in family, the BabySoSoft team is (and always will be) guided by the values of love, honesty, integrity and connection. And, because of an uncompromised attention to detail, each product is designed to stand the test of time—and sticky little fingers—letting us share the spirit of those values from generation to generation.

At BabySoSoft, we find our purpose in providing an unforgettable gifting experience for new babies and their parents. We strive to create products that young families delight in receiving, and birth-care professionals embrace as the perfect gift to celebrate every precious new arrival.

BabySoSoft gifts delight the senses with their softness, unique construction and baby-friendly materials. From baby blankets and washcloths to swaddle sleep sacks and loveys, each item is beautifully packaged, high-quality and made with love.