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gift

so soft
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sneak peek

coming soon!
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Make their first moments magical
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baby

gifting experts
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Make their first moments magical
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baby

gifting experts
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baby

gift soft
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for (very) special deliveries

Our heirloom-quality baby items are thoughtfully crafted and blissfully soft. Each BabySoSoft creation is designed to wrap little ones in the warmest of welcomes and to delight new parents with a gift they’ll cherish forever.

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best sellers for baby

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gifting made easy

And we mean easy! Our subscription gifting program offers birth care professionals a unique and thoughtful option for their patients, helping them share the joy of the moment, one precious arrival at a time.

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inspired by family

Created with love. From our origins in a sewing room, to today’s premier gifting brand, every step of our journey has been powered by passion. A family business through and through, we create products that new families will cherish forever.

Our Story

love from our customers

This product is absolutely incredible! It’s, without a doubt, the highest quality and softest baby items on the market. As a mother of a newborn, I can confidently say that quality and comfort are non-negotiable, and this product delivers both in every way.

Steph H.

love from our customers

Just perfect! Soft to touch, beautifully made! Highly recommend it.

- K. Lee.

love from our customers

My grandson loves this fabric.

-Ellen B

love from our customers

These stroller blankets are the best! They are so soft. This shop is great!

-Amy H.